Brand-Rex name will change to Leviton brand as part of transition

By Ross Goldman, Executive Vice President and General Manager, Leviton Network Solutions


19 February 2018, Glenrothes, UK — Two years ago, Leviton acquired Brand-Rex, merging two leaders in network connectivity and cable. Leviton is a 110-year-old US-based company that operates in more than 85 countries, while Brand-Rex has delivered world-class network infrastructure from the UK for more than 40 years. Together, we are one of only two global end-to-end infrastructure system providers that actually manufacture their own cable and connectivity. And by combining our expertise and resources, we form a single, global provider committed to delivering innovative products with the utmost quality and customer service.

That commitment to you is stronger than ever. We just opened a new Data Center Factory at our European headquarters in Glenrothes, Scotland that makes bespoke pre-terminated cabling. These solutions combine the best US-made connectivity with the best European-rated cables, giving data center managers throughout Europe, the Middle East, and Asia outstanding reliability, more options, and fast delivery.

Leviton also continues to expand its offering of copper and fiber cabling in Euroclass levels Eca, Dca, Cca and B2ca. This provides European customers more options to meet the needs of their unique cabling environment and comply with CPR requirements specific to each EU member state.

As we strive to serve you better and simplify ordering, we have removed the Brand-Rex name, and you will begin to see product carrying the Leviton brand. Existing Brand-Rex products are not going away, but you will begin to see the Leviton name on all products and materials. As a unified brand we can provide you with more consistent communication about our products and create an even smoother customer experience.

In recognition of the strong market reputation for cables used in aviation, defense, marine, mass transit, automotive and other high end industrial markets, we have decided to retain the Brand-Rex name as a product brand for our specialty cables used in these areas. These will be referred to as Leviton Brand-Rex High-Performance Cables.

Whether you’re a past customer of Brand-Rex or Leviton, you can expect a greater selection of products, quality, and service. And we’re excited to share with you some innovative new solutions and developments in the near future.

If you have questions about this brand change, please contact your local sales representative for more information.